Amid all the buzz of New York Fashion Week, lingerie maker Bare Necessities
launched a new line called Bare Plus which caters to the sexy, big goddesses. "The new American woman," says Jay Dunn, chief marketing officer for Bare Plus, “are no longer the minority. You would never know that by looking at media, advertising and entertainment, but they really are the majority." It is now recognized that 60 percent of American women wear a size 14 or higher. This is exciting news. Not only will there be more options for larger women, but this will open up possibilities for other designers to step up and carry lines that fit the real woman. Bare Plus noted that they will also make available designs by Hanky Panky, Calvin Klein and DKNY. I'll keep you posted!
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